FROM A CENTURY-OLD BEEF BOWL BRAND IN JAPAN 

YOSHINOYA 

Japanese culinary culture is not only a unique art form, encapsulating the traditional essence of the nation, but it also holds numerous health and spiritual values that have been preserved and passed down through generations. This is reflected in their meticulous and elaborate presentation, the harmony of flavors, and the adequate nutrition in each meal. 

Yoshinoya is one of the brands that fully inherits this culinary beauty. Over more than 100 years, from a small rice shop in the Nihonbashi fish market (Japan), Yoshinoya has become the world's first and largest beef bowl restaurant chain (with over 3,000 branches). It has captivated diners with its delicious and nutritious beef bowls (Gyūdon). The combination of tender simmered beef in a secret sauce made from various spices and herbs, and the distinctive warm, sticky rice brings a familiar taste reminiscent of Japanese home-cooked meals. 

TO THE FIRST RESTAURANT IN VIETNAM 

The Yoshinoya brand has opened its first restaurant at 13 Lý Tự Trọng, Bến Nghé Ward, District 1, with the aim of continually developing many delicious and nutritious dishes to meet the tastes of Vietnamese diners. However, Yoshinoya Vietnam will still retain the original flavor of the beef bowl along with the Japanese spirit embodied in this signature dish. In particular, Hambagu is also served here. Experience the essence of Japanese cuisine whenever you visit any restaurant in the Yoshinoya system.